Ali El Otmani, Art director & brand consultant for the medical and health industries. Français

Le Petit Marseillais

Labels, 3D packshots and advertising for the full Le Petit Marseillais shampoo and hair-care range, produced from dynamic packaging mockups and photoshop export scripts I built for the team.

Le Petit Marseillais sleeved duo lots across three product lines, the paired bottles photographed together for the retail promotion sheet
Sleeved duo lots across three lines
Client
Le Petit Marseillais, Johnson & Johnson Consumer Health
Role
Label rework, 3D packshots, mockup templates and export scripts, advertising design
Deliverables
Redesigned labels, Packshot sets for distributors and marketing, banner ads, a retail fronton, duo-pack sleeves, social posts
System
One mockup template master per product, built on shared templates; custom scripts export every shot in more than 20 sizes and resolutions, .PNG .TIFF and .GIF output ready to be used for product thumbnails or advertising collaterals

A range this size lives on recognition: dozens of shampoos, conditioners and masks that have to read as one family in a shop grid and on the shelf alike. The work began with the labels themselves, reworked product by product; for the Coco line, a single brief asked for one Pantone color across four packs, a new background, and the claims updated on each, the rest of the range followed; Nutrition, Nutrition Intense, Force & Éclat, Éclat Couleur, Purifiant, Détox, Hydratation, and my mockup and scripts will take care of any future lines that get released.

Le Petit Marseillais Nutrition cream shampoo bottle with its reworked label: Provence honey and shea for dry, brittle hair, on yellow

I then rebuilt every product as a 3D packshot, face and three-quarter, and turned that setup into the team's production system: shared masters and smart-object mockups, with custom scripts exporting each shot in more than 20 sizes and resolutions for shops, ads, and socials. The same exports served as assets for the subsequent marketing sets, the banner ads, the duo-pack sleeves, and a printed retail fronton for the Coco range, all done under the same sprint.

Two Le Petit Marseillais Hydratation conditioner tubes with the reworked coconut water and orange blossom label, in face and angled views

Nothing in the range is re-solved from zero anymore: a product enters the template, the scripts produce its full set, and it matches everything that came before it. One build, carried across the whole family, and future-proof for the products to come!

Le Petit Marseillais Coco shampoo bottle in face view, the reworked label showing the halved coconut and orange blossom artwork Le Petit Marseillais Coco shampoo bottle in three-quarter view, the reworked label wrapping the bottle shoulder and coconut artwork
Fig. 1Coco shampoo, face and three-quarter, reworked label
Le Petit Marseillais spray bottle shown in two views from a single smart-object mockup, the label artwork updating across both renders
Fig. 2Two spray views from one smart-object mockup
The Coco maquettes sheet for Le Petit Marseillais: four products from the range, each drawn in two views for the packaging approval round
Fig. 3Four products, two views each, Coco maquettes sheet
Le Petit Marseillais Karité and Miel de Provence web banner composed at 800 by 600 pixels, part of the digital campaign format set Le Petit Marseillais Karité and Miel de Provence web banner composed at 700 by 300 pixels, the wide format of the digital campaign set Le Petit Marseillais Karité and Miel de Provence web banner composed at 320 by 365 pixels, the tall format of the digital campaign set
Fig. 4One composition in three fixed banner sizes, Karité & Miel de Provence
The printed retail fronton for the Le Petit Marseillais Coco range, the right-hand panel designed for the supermarket shelf display
Fig. 5Coco retail fronton, 632 × 540 mm
The Le Petit Marseillais Coco range arranged in its retail scene: the full product family grouped with coconuts and orange blossom
Fig. 6The Coco range in its retail scene
Le Petit Marseillais Nutrition Intense leave-in care tube with its reworked orange label: shea and argan oils for very dry, frizzy hair Blank Le Petit Marseillais bottle in a front-facing 3D packshot render, the clear unlabeled stage before the label artwork is applied Blank conditioner tube in a 3D packshot render for Le Petit Marseillais, the white unlabeled stage before the label artwork is applied Blank hair mask jar in a 3D packshot render for Le Petit Marseillais, the white unlabeled stage before the label artwork is applied Blank Le Petit Marseillais bottle in a three-quarter 3D packshot render, clear and unlabeled, from the packaging visualization series Le Petit Marseillais Détox Fraîcheur micellar shampoo bottle with its reworked label: verbena and tea infusion on a teal ground Le Petit Marseillais Nutrition Intense hair mask jar with its reworked orange label: shea and argan oils for very dry, frizzy hair
Fig. 73D packshots across the range