Small details
High stakes.

1. Profile

I am a medical brand designer and healthcare brand consultant based in Casablanca, Morocco. Since 2014 I have worked in the USA, Europe and Morocco, building medtech brand identity and pharma brand identity systems that hold up in regulated markets.

My work ranges from pharma packaging design and product design to catalog systems, print and editorial design, illustration and type design.

I studied graphic design and art direction at Art'com, after computer science and programming at Université Paul Verlaine in Metz. I work in English, French and Arabic.

2. Approach

I approach every project with the same goal: a brand system that looks exceptional and survives contact with the real world, with regulators, clinicians, patients, and markets. In medical and health work, a beautiful identity that cannot pass review is a failed identity, so the design is built compliance-aware from the first sketch: clear, restrained, and precise enough to hold up under scrutiny. The result is work that earns trust instead of asking for it, made for medtech, pharma, and health brands in Morocco and beyond.

3. Info

Services

Brand identity, Type Design, Art direction, Product design, Packaging, Catalog systems, Illustration, Brand strategy, Print & editorial

Recognition

UNICEF Design Award Laureate, Graphic design category, #ENDviolence Morocco, 2015; Poster for Tomorrow exhibition, selection, 2014; MUMEDI "To death with a smile" exhibit, nominated for best poster, 2013

Publication

Puzzles for Young Children, CPT Publishing, 2017

Clients

Johnson & Johnson MedTech, Cerenovus, Biosense Webster, Le Petit Marseillais, ORSKY Medical, Attenda, UNICEF, Royal Institute of Amazigh Culture, Enomaroc, Central Park Tutors

Industries

Medical devices and medtech, pharmaceutical industry, hospitals and clinics, health and wellness