Cerenovus

A print and interactive web catalog for Cerenovus neurovascular devices.

Client: Cerenovus, Johnson & Johnson MedTech
Role: Art direction, layout design
Deliverables: Interactive web catalog, print catalog, vector diagrams, catheter imagery recreated as vector illustration, localized editions
Scale: 40–60 pages, three product families
Markets: France, United States

I was asked to build the Cerenovus catalog from scratch, one that could hold that detail without burying it, focusing on clot removal tools.

The result is one system across three product families: ENVOY guiding catheters, RAPIDTRANSIT microcatheters, and the ENTERPRISE 2 vascular reconstruction device. Built on the established Cerenovus brand system, I recreated the catheter imagery as vector illustration, and every specification, compatibility table, and diagram follows the same hierarchy in print and on screen.

One visual language carries the range in both formats and both markets: the same catalog serves French and US collateral, and the system holds across its translated editions. Clarity did not require flattening the science; it required structuring it.

RAPIDTRANSIT microcatheter spread from the Cerenovus catalog: the coiled catheter photograph facing its specification and reference table — Fig. 1RAPIDTRANSIT specification page

NEUROSCOUT 14 micro-guide spread from the Cerenovus catalog: the guidewire photograph facing its characteristics and reference table — Fig. 2NEUROSCOUT product spread

Fig. 3Key visual

ENVOY 7F guiding catheter reference table from the Cerenovus catalog, listing diameters, lengths and the six available tip shapes — Fig. 4ENVOY reference table

ENTERPRISE 2 vascular reconstruction device spread from the French Cerenovus sales collateral, with its microcatheter compatibility table — Fig. 5French sales collateral

The Cerenovus sales catalog open to show both covers: the brain artwork front cover and the green back cover with publisher details — Fig. 6Sales catalog cover