Ali El Otmani, Art director & brand consultant for the medical and health industries. Français

Cerenovus

A print and interactive web catalog for Cerenovus neurovascular devices, built from scratch for the committees and purchasing directors who approve them.

Open Cerenovus catalog spreads showing the ENVOY guiding catheter pages, beside the brain artwork cover of the French sales catalog
Open catalog spreads showing ENVOY pages beside the French sales catalog cover
Client
Cerenovus, Johnson & Johnson MedTech
Role
Art direction, layout design
Deliverables
Interactive web catalog, print catalog, vector diagrams, catheter imagery recreated as vector illustration, localized editions
Scale
40–60 pages, three product families
Markets
EU and US

Clot removal tools are approved by committee: Value Analysis Committees and purchasing directors compare clinical detail before anything is bought. I was asked to build the Cerenovus catalog from scratch, one that could hold that detail without burying it.

The result is one system across three product families: ENVOY guiding catheters, RAPIDTRANSIT microcatheters, and the ENTERPRISE 2 vascular reconstruction device. Built on the established Cerenovus brand system, I recreated the catheter imagery as vector illustration, and every specification, compatibility table, and diagram follows the same hierarchy in print and on screen.

One visual language carries the range in both formats and both markets: the same catalog serves EU and US collateral, and the system holds across its translated editions. Clarity did not require flattening the science; it required structuring it.

RAPIDTRANSIT microcatheter spread from the Cerenovus catalog: the coiled catheter photograph facing its specification and reference table
Fig. 1RAPIDTRANSIT specification page
NEUROSCOUT 14 micro-guide spread from the Cerenovus catalog: the guidewire photograph facing its characteristics and reference table
Fig. 2NEUROSCOUT product spread
Cerenovus key visual: swirling ribbons of pink, orange and green form a brain above the Cerenovus logo on the black catalog cover
Fig. 3Key visual
ENVOY 7F guiding catheter reference table from the Cerenovus catalog, listing diameters, lengths and the six available tip shapes
Fig. 4ENVOY reference table
ENTERPRISE 2 vascular reconstruction device spread from the French Cerenovus sales collateral, with its microcatheter compatibility table
Fig. 5French sales collateral
The Cerenovus sales catalog open to show both covers: the brain artwork front cover and the green back cover with publisher details
Fig. 6Sales catalog cover