Ali El Otmani Ali El Otmani

© 2023 Ali El Otmani. All rights reserved.

Le Petit Marseillais

Design and product visualization for a shampoo line

I worked independently on the redesign of the packaging and product visualization for “Le petit Marseillais”. My responsibilities included creating multiple label designs, a complete 3D template for product shots, and social media advertising posts. I faced challenges in maintaining the brand’s essence while modernizing its design, but was able to successfully deliver appealing and memorable results. The new packaging design, 3D template, and social media advertising campaign helped increase brand recognition and reach a wider audience.

Client: Johnson & Johnson
Website: lepetitmarseillais.com
Services: Product Design, Product Visualization, Print, Packaging

Overview

I was part of the design team that was tasked with redesigning the packaging and product visualization for the French shampoo brand “Le petit Marseillais”. My role involved creating several iterations of the packaging label and a complete 3D template for product shots, as well as some social media advertising posts. The goal of the project was to modernize the brand and make it more appealing to consumers.

Challenges

 

During the design process, I faced several challenges that I had to overcome. One of the main challenges was finding a balance between modernizing the brand while still maintaining its essence. I had to ensure that the new design was still recognizable as “Le petit Marseillais” while making it more appealing to consumers. Another challenge was creating a 3D template for product shots that was versatile enough to be used for a variety of advertising purposes. This required me to have a deep understanding of product photography and lighting, as well as a strong technical skill set in 3D modeling software although the final result was mostly done with photo manipulation techniques.

Despite these challenges, I was able to successfully complete the project, and the final results were well received by the brand and its customers. The new packaging design was eye-catching and memorable, while the 3D template for product shots allowed for high-quality images to be used in advertising. The social media advertising posts were also well received, helping to increase brand recognition and reach a wider audience. Overall, it was a great experience to be part of such a successful project and I am proud of the work I contributed to.