{"id":10820,"date":"2023-02-11T15:52:00","date_gmt":"2023-02-11T15:52:00","guid":{"rendered":"https:\/\/alielo.com\/site\/portfolio\/h2go-copy\/"},"modified":"2023-02-11T16:27:35","modified_gmt":"2023-02-11T16:27:35","slug":"lpm","status":"publish","type":"portfolio","link":"https:\/\/alielo.com\/site\/portfolio\/lpm\/","title":{"rendered":"Le Petit Marseillais"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text]\n

Overview<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]I was part of the design team that was tasked with redesigning the packaging and product visualization for the French shampoo brand \u201cLe petit Marseillais\u201d. My role involved creating several iterations of the packaging label and a complete 3D template for product shots, as well as some social media advertising posts. The goal of the project was to modernize the brand and make it more appealing to consumers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text]\n

Challenges<\/h4>\n

\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]During the design process, I faced several challenges that I had to overcome. One of the main challenges was finding a balance between modernizing the brand while still maintaining its essence. I had to ensure that the new design was still recognizable as \u201cLe petit Marseillais\u201d while making it more appealing to consumers. Another challenge was creating a 3D template for product shots that was versatile enough to be used for a variety of advertising purposes. This required me to have a deep understanding of product photography and lighting, as well as a strong technical skill set in 3D modeling software although the final result was mostly done with photo manipulation techniques.<\/p>\n

Despite these challenges, I was able to successfully complete the project, and the final results were well received by the brand and its customers. The new packaging design was eye-catching and memorable, while the 3D template for product shots allowed for high-quality images to be used in advertising. The social media advertising posts were also well received, helping to increase brand recognition and reach a wider audience. Overall, it was a great experience to be part of such a successful project and I am proud of the work I contributed to.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

I worked independently on the redesign of the packaging and product visualization for “Le petit Marseillais”. My responsibilities included creating multiple label designs, a complete 3D template for product shots, and social media advertising posts. I faced challenges in maintaining the brand’s essence while modernizing its design, but was able to successfully deliver appealing and memorable results. The new packaging design, 3D template, and social media advertising campaign helped increase brand recognition and reach a wider audience.<\/p>\n","protected":false},"author":1,"featured_media":10823,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10820","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-packaging","portfolio-category-print"],"_links":{"self":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/comments?post=10820"}],"version-history":[{"count":5,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10820\/revisions"}],"predecessor-version":[{"id":10822,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10820\/revisions\/10822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/media\/10823"}],"wp:attachment":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/media?parent=10820"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/tags?post=10820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}