{"id":10714,"date":"2023-02-10T23:33:09","date_gmt":"2023-02-10T23:33:09","guid":{"rendered":"https:\/\/alielo.com\/site\/portfolio\/enomaroc-copy\/"},"modified":"2023-02-11T09:50:45","modified_gmt":"2023-02-11T09:50:45","slug":"h2go","status":"publish","type":"portfolio","link":"https:\/\/alielo.com\/site\/portfolio\/h2go\/","title":{"rendered":"H2GO"},"content":{"rendered":"[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h4><strong>Overview<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]I have taken on the task of designing a complete brand and packaging experience for a niche market. The end product is a subscription-based service that sends out stickers, posters, illustrations, cards, and other goodies to energize water and jugs with positive energy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-image-69d18a24f05fa\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002745-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"thb-image-69d18a24f0eb0\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002742-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f1697\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002749-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f1cba\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002754-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h4>The Logo<\/h4>\n<h4><strong>\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]To communicate the brand\u2019s message of positive energy overcoming negative energy, I chose to experiment with the Ying Yang symbol. My goal was to make the positive energy side significantly larger, suppressing the negative energy. After refining and balancing the logo, I achieved a fluid and cheerful abstract human pictogram that accurately represents the brand\u2019s values. The final design is smooth and fluid, with clean edges reminiscent of water drops and negative space playing an important role in the overall design.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f220d\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002735-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f2753\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002739-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h4><strong>Challenges<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]One of the major challenges was to create a brand that would connect with the target audience in this niche market. I had to find a way to effectively communicate the brand\u2019s values and messaging in an engaging and memorable way. Furthermore, creating a captivating packaging experience was critical to the success of the project, as it would shape the subscribers\u2019 overall experience with the brand.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-image-69d18a24f2c9c\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803.png 1200w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803-300x225.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803-1024x768.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002803-768x576.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f31e1\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002758-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d18a24f3700\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"833\" src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816.png 1280w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816-300x195.png 300w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816-1024x666.png 1024w, https:\/\/alielo.com\/site\/wp-content\/uploads\/2023\/01\/Pasted-image-20230125002816-768x500.png 768w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>I designed a complete brand and packaging experience for a niche market subscription service. The end product includes stickers, posters, illustrations, cards, and other items to energize water and jugs with positive energy. My goal was to create a brand that resonates with the target audience and a packaging experience that sets the tone for the subscribers. The logo design features the Ying Yang symbol with positive energy larger, a fluid abstract human pictogram with clean edges reminiscent of water drops and important use of negative space.<\/p>\n","protected":false},"author":1,"featured_media":10520,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10714","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-identity","portfolio-category-illustration","portfolio-category-packaging","portfolio-category-print","portfolio-category-product-design"],"_links":{"self":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/comments?post=10714"}],"version-history":[{"count":6,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10714\/revisions"}],"predecessor-version":[{"id":10722,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/portfolio\/10714\/revisions\/10722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/media\/10520"}],"wp:attachment":[{"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/media?parent=10714"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alielo.com\/site\/wp-json\/wp\/v2\/tags?post=10714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}