The Omedics logo is a mix between really simple technologic typography and complex iconography, the logomark was built to look like a stethoscope but also features many other meanings through subtle shapes.
The visual identity and stationery brand pack developed for Omedics features a very modern and classy look. The “tech” side of the brand is easily recognizable, and the blue stripes are a really easy to use identity element.
Stethoscope : Allusion to the medical industry, hospitals and med-tools, also conveys a sense of expertise, authenticity, and trust.
USB symbol : Symbolises technology and knowledge (information ) ,the symbol is subtly suggested through the stethoscope’s shape and curves.
Binary numbers : Subtle representation of binary bits (0 and 1 ), it supports the slogan, and contrastes well with the stethoscope being quite traditional. Conveys a sense of trust, precision, and information.
Monogram :The flow of the shapes form the letter O behind a letter M, they are bot suggested in a system display font that gives a programming feel while having a modern curvy look to suggest wires.
Blue is the color of tranquility and trust, this navy blue shows reliability, in color psychology, blue also means freedom and trust. Navy blue is also related to the military and means confidence and power.
The light cold gray is mostly here to tune down our blue a bit, it is a quite neutral color that conveys a certain sense of professionalism.
Dark grey is mainly a text only color, it looks good on light cold gray, this is a passive neutral grey that looks sharps in display use (Web, apps etc… ).
Design system is a new font that was specifically designed for titles, logos, and small chunks of text, it conveys sophistication and technology and has been designed to work best on screens, it is also fairly legible in small sizes which is very beneficial. Optima on the other hand is a quite well known typeface, it is also very legible at small sizes and have been designed for all usages, Optima is a really good body font and the perfect fit for this project, it has a sans serif modern look while maintaining a serif symbolism of authenticity and expertise.