We have been thinking about playing around the Ying Yang symbol, which at it’s core expresses how positive and negative energy are equal and how they indefinitely pull each other. The main idea is making the positive energy side way bigger, and completely supress the negative energy. After this step, we worked on smoothing and balancing the logomark. We ended up with smooth and fluid edges, just like waterdrops. Negative space played a big part in the process too, our final result is an abstract cheerful human pictogram that conveys all the brand values we aimed for.