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Project Overview

Coffee & More is a coffee shop located in Dubai within a company building, it’s main purpose is to serve good coffee and offer a large calm and non cluttered social space for meetings and discussions. We worked on a complete Brand Identity which includes branding strategy.

Branding philosophy

The logomark is used as a substitute for the logo inside the coffee house. This design decision was made to emphasize the minimalistic nature of the coffeeshop, customers won’t feel overwhelmed by the logo’s omnipresent nature even though the really discrete logomark provide a very consistent brand presence. Coffee & more focuses more on the client experience, leave a mark on the consumer. We want it to be a relaxing space, a social experience and of course, good coffee !