I worked independently on the redesign of the packaging and product visualization for “Le petit Marseillais”. My responsibilities included creating multiple label designs, a complete 3D template for product shots, and social media advertising posts. I faced challenges in maintaining the brand’s essence while modernizing its design, but was able to successfully deliver appealing and memorable results. The new packaging design, 3D template, and social media advertising campaign helped increase brand recognition and reach a wider audience.
Biosense Webster
Designing the Biosense Webster B2B catalog has been a challenging and rewarding experience that involved working closely with the Johnson & Johnson team to create visually appealing user-friendly catalogs to showcase their products effectively. My responsibilities include product indexing, layout design, cover creation and adherence to branding guidelines.
Cerenovus
The Cerenovus catalog project was a comprehensive design and localization effort that aimed to showcase the company’s line of clot removal tools in an engaging and user-friendly way. The catalog, created by the team and I, includes an interactive web version with clickable elements and a print-ready version for non-web needs. We were responsible for the layout, design, and photo manipulation to effectively communicate the features and benefits of Cerenovus’ products.
Puzzles for Young Children
Designing “Puzzles for Young Children” was a unique challenge that required creativity and expertise. As part of the design team, I drew upon my knowledge of art history to create over 100 visually stimulating illustrations inspired by the styles of 50 of the greatest artists. The puzzles aimed to prepare young children for intelligence tests while fostering their innate brilliance and curiosity. The end result is a visually stimulating and educational book that prepares young children for intelligence tests.
H2GO
I designed a complete brand and packaging experience for a niche market subscription service. The end product includes stickers, posters, illustrations, cards, and other items to energize water and jugs with positive energy. My goal was to create a brand that resonates with the target audience and a packaging experience that sets the tone for the subscribers. The logo design features the Ying Yang symbol with positive energy larger, a fluid abstract human pictogram with clean edges reminiscent of water drops and important use of negative space.
Enomaroc
I designed two product catalogs and a 32-page square booklet for a chair manufacturing and supply company. The project included product photography, with over 100 products shot on a mobile studio setup. Challenges included ensuring design consistency and high-quality product representation, but I was able to overcome them through careful planning and a focus on delivering the best results. The project allowed me to showcase my design skills and bring the company’s products to life through visually appealing imagery.