Coffee & More
Corporate coffee Shop
Coffee & More is a coffee shop located in Dubai within a large company, it’s main purpose is to serve good coffee and offer a large minimalist social space for workers. The Coffee & More brand was designed to convey a warm and welcoming feel through its dynamic orange and clean white. The brand’s logo is only used in signage or media that does not stay inside the coffee shop. The logomark is used as a substitute for the logo inside the coffee house. This design decision was made to provide maximum space to the customers, they dont feel overwhelmed by the brand even though the really discrete logomark conveys really well the brand’s presence. Coffee & more focuses more on the client experience to leave a mark on the consumer, Coffee & More is not just a logo and a nice pair of color, it is a relaxing space, a social experience and of course, good coffee !